Team Coaching
Targets Are Met in the Mind Before They’re Met on the Board
We work with sales leaders to build resilient, high-confidence teams that close more, churn less, and raise the standard for everyone.
Even the best sales teams hit a ceiling.
Not because the market’s wrong. Not because the skills aren’t there.
But because mindset quietly caps performance — and most leaders are too busy running the business to spot it, let alone fix it.
If you’re leading a seasoned B2B tech sales team and know there’s more potential in the room than you’re seeing on the board, this is where we start shifting the trajectory.
Why It Matters Now
You’ve built a smart team. The product’s solid. Targets are achievable.
Yet, performance is uneven. Some reps are on fire; others… not quite there.
When mindset stalls:
Morale starts to dip
Confidence wavers
The ripple effect hits the whole team
In today’s market, you can’t afford that drag — not when you’re competing for the same deals as bigger, better-funded players.
Why the Usual Fixes Don’t Stick
Those work — until they don’t.
Because they don’t touch the internal levers that drive sustained performance: belief, resilience, and the ability to reset quickly after setbacks.
You’ve probably tried
More training
Bigger incentives
Pipeline pressure
Another sales methodology
A Different Approach
I’m Stephen.
I’ve spent 23 years in high-end B2B tech sales with companies like Salesforce and Gartner. I’ve been the top performer… and I’ve been the one burning out.
For the past two years, I’ve worked exclusively with sales leaders and their teams to break through these invisible barriers — the kind that targets, training, and comp plans don’t address.
This isn’t a course. It’s a three-month, high-engagement programme designed to:
Surface and remove limiting beliefs that stall deals.
Build resilience so dips don’t turn into slumps.
Equip sales leaders to sustain performance gains long after the programme ends.
Strengthen team culture so your best people stay.
How It Work
We work in small, focused groups. I take on only a handful of teams each quarter so I can go deep — tracking individual shifts and translating them into measurable sales impact.
It’s practical, not fluffy.
It’s collaborative, not prescriptive.
And it’s designed for teams that already know how to sell — we just remove the brakes.
The Upside
When one rep breaks through, the whole team lifts.
Pipeline velocity improves. Win rates climb. Attrition risk drops.
The ROI is as much cultural as it is commercial.
